Welcome to Marketing and Sales Programs

Our marketing and Sales programs Provide strategies for managing the change process necessary to create a market-focused organization. Emphasis is placed on centering the firm’s culture on the market and driving the target market value proposition into all parts of the organization, converting marketing initiatives into real performance.

Marketing and Sales programs at Minerva Training Institute designed for sales and marketing people to enhance their knowledge in topics such as branding, marketing management, sales management and product marketing.

The sales and marketing programs at Minerva Training Institute analyze the latest developments in strategic marketing planning, targeting, and positioning of industrial and business products and services. It will benefit anyone who helps to plan and implement marketing-oriented business strategy.

Marketing and Sales programs at Minerva Training Institute Provide decision makers with the skills to understand market research tools and unlock customer insights from the data generated by market research. Helps both B-to-B and B-to-C companies understand how the right blend of qualitative and quantitative tools can be used to gain powerful, valuable insights into customer needs and perceptions.

Marketing and Sales Programs

Program Title

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Building a Winning Sales Team

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Strategies and tactics for success in today’s selling environment

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Strategic Marketing in Healthcare Organizations

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Strategic Brand Management that increasing market share

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Strategic Brand Management: Building, Leveraging, Identifying, and Protecting (BLIP) Brands

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Smooth Transition to Effective Sales Management

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Services as Business Logic: Creating and Delivering High-Quality Services.

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Pricing Products and Services: Strategies, Tactics and Measuring

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Personal Brand: Standing Out from the Crowd

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Organization at its Best: Driving Sustainable Value Creation

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Integrated Marketing Communication: Ad, Promotion and Social Media

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Innovating and Developing New Products and Implementation Strategies

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How to increase the productivity of your sales team through Strategic Sales Management

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Hit the markets through an effective Advertising and Promotion strategy

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The Key to Unlocking profits: making your organization truly ‘customer centric’

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Effective Cold Calling Techniques and Strategies

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Develop Market Driving Strategies to energizing your Organization

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Using Influence to Effectively Sell Ideas, Products, and Services

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Creating competitive advantage through brand innovation

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Creating and Sustaining the Entrepreneurial Brand

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Create and Sustain a Powerful Brand That Inspires

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Coaching Sales Teams to Success

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Build Lasting Customer Relationships and Increase Sales Force Effectiveness

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Advanced practices in Marketing Management

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The Advantage of Minerva

Learning is a process, not a single event. Participants are encouraged to arrive at a program with specific issues they want resolved so their experience in the program can be shaped to help them achieve these goals. But they don't stop learning when class is dismissed. On return to the workplace, they schedule follow-up meetings with colleagues and advisers to pass on what they've learned, implement plans for organizational change and anticipate new challenges before they arise. Please visit our new model of Training Benefit analysis

 

The Essence of Minerva Model

Peer learning does not occur by accident. Participants in Minerva Programs can learn as much from each other as they will from the faculty. At Minerva, we strive for both structured and informal peer learning opportunities — workshops, participant lectures, study groups, topic tables at meals, exercises and simulations, to name just a few. We also work to ensure that the people attending our courses are of comparable managerial and experience levels.

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